I Will Never Leave B2B – And Here’s Why


Those who have not worked in B2B often think this area is too complicated and tedious. We decided to dispel typical prejudices about B2B by talking about the experience.

B2B is difficult and tedious: every sneeze has to be coordinated with all managers, and corporate clients eat the brain with a teaspoon.

We sometimes come across such opinions about B2B when looking for employees at a Russian hyper scale cloud platform. But it seems that the point is not in B2B as such but in the corporate culture of specific companies. There are both bureaucratic B2C businesses on the market and B2B companies op

Hardcore B2B Is Complicated, But You Can Quickly Become An Excellent Specialist.

Yes, B2B is sometimes more difficult than B2C, but marketers, product managers or sales managers can quickly grow and gain market-demanded experience.

For example, from the point of view of marketing B2B can be divided into two large groups. There is B2B, close to B2C, where you can find promotion channels that will consistently bring new customers. This area includes SaaS – ready-made services in the cloud to solve specific problems, such as email or website builder.

The second direction is the classic hardcore B2B when expensive and complex products are sold to large businesses. This category includes any solutions developed for a particular company, for example, the industrial Internet of things.

In hardcore B2B, simple single-channel promotion schemes do not work. Marketers must constantly think about what channels to use and how to communicate about the product. It’s a tough job, but it allows you to grow and gain valuable experience.

The situation is similar for product managers. In some B2C projects, the work of a product manager comes down to marketing only. For example, the application changes buttons’ colors or adds partner integrations. At the same time, the product itself does not change dramatically, which means that the specialist has no opportunities for growth.

On the contrary, when developing a technological product, a product manager must dive into a new area from scratch and think about how to implement specific solutions – rapid professional growth is guaranteed.

In B2C, as a rule, low average checks, the decision is made by one person; often, this happens spontaneously. And if he suddenly makes an unsuccessful decision, for example, buying an inappropriate product or service, then nothing terrible will happen in most cases.

In B2B, the decision is made jointly by several people, the transaction cycle is long, and the risks are high – sometimes, a wrong purchase can affect the entire business. As a result, you need to look for arguments for each interested party – this is both difficult and interesting

Every day since the company’s founding, we have faced the need to solve complex technological, process, and product challenges. At the same time, we almost always act as pioneers who do our work, albeit challenging and as enjoyable as possible.

From scratch, without deep expertise in providing Kubernetes as a public service, we plunged into the problems and found the pains of users – developers and system administrators. We analyzed how similar products worked for Western cloud providers and developed our solution in a short time.

By selling products, you upgrade not only as Sales but also as an IT specialist. After a couple of years of work, I began talking with customers as an IT solutions architect.

This is a very excellent experience with which you will not disappear from the market in the future. Now it makes no difference to me what exactly to sell in B2B: I can discuss any technically complex solutions with customers.

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