Attracting web surfers (and, who knows, maybe even prospects) to the company website by working well on positioning “at the top” of search engines is the goal of many marketing managers, SEO specialists, and, in general, digital strategists. But are you really sure you can do good SEO? As many digital media editors know, being on top of the links that Google indicates based on a keyword allows you to earn a good portion of additional traffic. Ending up on the second page on search engines is often the same as being ignored because those looking for information often stop at the main results and do not go further. Here is a small guide on how to write copy and web content with a view to good SEO positioning.
1) Let Yourself Be “Found”
Web surfers shouldn’t try too hard to search for content that interests them as they scroll through a page. The purpose of a good SEO specialist is to make visitors find what they are looking for simply through keywords and not by typing more or less complex phrases on search engines.
2) Write Headlines That Grab Attention
When we leaf through a magazine or newspaper, we don’t read all the words of all the articles but we focus on those that catch our attention. How? Obviously, from the title. The title, therefore, must be captivating, must strike and attract attention. Offering content on websites is wide and grabbing the attention of web surfers is not easy. An impactful title is certainly a good starting point to “invite” the curious web surfer to visit our web page.
3) Don’t Be Smart
Do not make preambles that have nothing to do with what you want to communicate just to attract the attention of visitors. Instead, prefer simple, direct and concise messages, which go straight to the heart of the theme you want to disseminate, of the product or solution you want to make known.
4) Bet on keywords
The goal of keywords is to engage and engage the visitor as your web page scrolls.
5) Use “Bullet Points” To Reorder Information
Bulleted lists always work. They serve to highlight the main concepts and to give a meaningful order to the messages you want to convey. Of course, the shorter lists are also the strongest ones.
6) Make It Clear What Is Important To The Visitor
If the visitor to your site has to scroll through a series of copies to find the information that is important to him, he will obviously tire quickly and head elsewhere, never to return. Better, therefore, to highlight the key messages at the top of the page.
7) Present One Idea At a Time
Indicate a single idea, a single principle, a single message within each sentence, paragraph, or a section.
8) Break Up The Information
Break down the information into small sentences, which will be easier to read and understand by your target.
9) Value Each Word
You are not writing a novel. On web pages, every word must earn its space. That’s why you should always reduce the length of your copy to a minimum. Never dwell on it, so as not to bore the visitor.
10) Be Concise
Always (and clearly) tell those who visit your web page what they want to hear, eliminating the “frills”, or turns of phrase, examples, and, in general, all the superfluous.
Also Read: How To Write Long-Form Content