Google Is Also Preparing To Ask App Developers What Data They Collect From Users And, Above All, Why They Do It
The privacy label dedicated to the app will soon make its appearance on the virtual store of Big G, Google Play. The welcome confirmation comes right now from Google which, with this latest introduction, will soon be able to provide its users with a very useful tool for the protection of their data.
With a post published on the official blog, Google announced the next implementation going in fact to trace, a few months later, a system already used on the App Store, the virtual space of Apple dedicated to the purchase of applications for iOS.
Through the use of the label system, the user will be able to understand and decide wisely whether to consent to the use of the information or to deny it. Likewise, developers will have the ability to show how and what data is used, making that gray area that often surrounds privacy clearer.
Privacy Labels Also On Google Play
As can be understood, the focal point of the labels will be the personal data of the users. Developers must communicate which data is recorded (with clear and targeted indications, such as user name, geolocation, etc.), how they are stored and how they are used according to the app in question (if they are necessary to customize the user experience, etc.).
Responsible for updating these details, as well as the accompanying descriptions and screenshots, will as always, be the developers. If inaccurate information is found, thus violating the current policy, Google will promptly ask to modify it.
Once the provision is in force, all apps, including those of Big G, must share what is requested and make available a privacy policy that can be consulted by the user.
To what has already been illustrated, developers will be able to add other clarifications such as descriptions of security practices (such as the encryption systems used), and details on the verification of their effectiveness by an independent body.
There will also be indications on the compliance of the apps with the Families policy if dedicated to children, as well as the specifications relating to the need for personal data for the operation of the app, the possibility of denying consent, and the request for deletion of data from database in case of uninstallation.
Google privacy labels, when they arrive
As stated by Google, starting from the summer period, developers will be able to count on an exhaustive list of requirements and a list of resources to populate the new section. Starting from May 2022, however, all new publication requests and application updates on Google Play will have to be accompanied by the new privacy information.
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